John Robert Reed


Email me



34 West Gay Street

Suite 2A

Columbus, Ohio, 43215

United States


Root is the first insurance company founded on the principle of fundamental fairness. We create personalized products that give good drivers the protection they deserve.

At Root we only insure good drivers, and that is why our rates are always fair. Unlike other insurance companies, we do not bundle good drivers with bad drivers. Instead, we use data science to find and reward good drivers with the best rates.

Root is headquartered in Columbus, Ohio. The company is an official carrier licensed by Ohio Department of Insurance, a member of the Ohio Insurance Guaranty Association, and backed by the largest reinsurance company in the world.

Get the rate you deserve at


publication logo


This Insurance Startup Wants to Cover Tomorrow’s Self-Driving Cars

Steven Levy – March 9th, 2017

publication logo


Car Insurance Pricing Is Broken, But Your Phone Could Fix It

David R. Martin – November 28th, 2016

publication logo


Tesla’s Autopilot Has Caused One Insurer To Slash Rates

Kirsten Korosec – March 14th, 2017

publication logo


The Rise Of Real-Time, Context-Based Insurance

Enrique Dans – March 12th, 2017


Root headshot alex timm

Alex Timm


Alex Timm is the Chief Executive Officer and cofounder of Root. Prior to Root, Alex worked at Nationwide Insurance, most recently as Director of Strategy for the property and casualty lines of business. His experience in the industry spans from financial manager to mergers and acquisition to pricing and reserving at the age of 14.  He's a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries.

Root headshot dan manges

Dan Manges


Dan Manges is the Chief Technology Officer and cofounder of Root. Prior to Root, Dan was the founding CTO of Braintree, an online payments company that was acquired by PayPal in 2013 for $800M. He began his career in software development with JPMorgan Chase, building software to support SOX Compliance. He also spent time as a Senior Consultant for ThoughtWorks, providing software delivery for ambitious organizations.