John Robert Reed


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34 West Gay Street

Suite 2A

Columbus, Ohio, 43215

United States


Root is the first insurance company founded on the principle of fundamental fairness. We create personalized products that give good drivers the protection they deserve.

At Root we only insure good drivers, and that is why our rates are always fair. Unlike other insurance companies, we do not bundle good drivers with bad drivers. Instead, we use data science to find and reward good drivers with the best rates.

Root is headquartered in Columbus, Ohio. We are an official carrier licensed by the Ohio and Arizona Departments of Insurance. We are backed by the largest reinsurance company in the world, and we're a member of both the Ohio Insurance Guaranty Association and the Arizona Property and Casualty Insurance Guaranty Fund.

Get the rate you deserve at


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The Business Journals

Startup auto insurer Root hires CFO from stalwart State Auto

Carrie Ghose – April 26th, 2017

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This Insurance Startup Wants to Cover Tomorrow’s Self-Driving Cars

Steven Levy – March 9th, 2017

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Car Insurance Pricing Is Broken, But Your Phone Could Fix It

David R. Martin – November 28th, 2016

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Business Insider

Tesla owners are already getting insurance discounts for using Autopilot

Danielle Muoio – March 15th, 2017

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Tesla’s Autopilot Has Caused One Insurer To Slash Rates

Kirsten Korosec – March 14th, 2017


Alextimm ceo

Alex Timm


Alex Timm is the Chief Executive Officer and cofounder of Root. Prior to Root, Alex worked at Nationwide Insurance, most recently as Director of Strategy for the property and casualty lines of business. His experience in the industry spans from financial manager to mergers and acquisition to pricing and reserving at the age of 14.  He's a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries.

Danmanges cto

Dan Manges


Dan Manges is the Chief Technology Officer and cofounder of Root. Prior to Root, Dan was the founding CTO of Braintree, an online payments company that was acquired by PayPal in 2013 for $800M. He began his career in software development with JPMorgan Chase, building software to support SOX Compliance. He also spent time as a Senior Consultant for ThoughtWorks, providing software delivery for ambitious organizations.

Cindy cfo root

Cindy Powell


Cindy Powell served in various roles at State Auto Insurance Companies from 1990 until her retirement in 2016, that included controller, treasurer and chief accounting officer, chief audit executive and was named State Auto’s first chief risk officer. A career spanning four CEOs and three CFOs, she served in various finance, operations, compliance and risk advisory capacities. She provided exceptional leadership to her teams and cross-functionally during a period of high growth, significant catastrophic events, economic downturns, multiple merger and acquisitions and financial transactions.