John Robert Reed


Email me



34 West Gay Street

Suite 2A

Columbus, Ohio, 43215

United States


Root is the first insurance company founded on the principle of fundamental fairness. We create personalized products that give good drivers the protection they deserve.

At Root we only insure good drivers, and that is why our rates are always fair. Unlike other insurance companies, we do not bundle good drivers with bad drivers. Instead, we use data science to find and reward good drivers with the best rates.

Root is headquartered in Columbus, Ohio. The company is an official carrier licensed by Ohio Department of Insurance, a member of the Ohio Guarantee Fund, and backed by the largest reinsurance company in the world.

Get the rate you deserve at


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Insurtech Root Debuts Automated Auto Insurance

Mark P. Cussen – December 7th, 2016

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The Business Journals

Here's why Pelotonia's CEO is joining the board of a Columbus car insurance startup

Carrie Ghose – December 6th, 2016

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The Root of the problem

Shefi Ben-Hutta – December 6th, 2016

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Daily Fintech

Root Insurance and the unbundling of the insurance stack using Open APIs

Insuretech – November 10th, 2016

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The right to deceive: Do sensor trackers just make us better liars?

Kristen Nicole – November 8th, 2016

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Washington Post

A new smartphone app will reward good drivers with lower insurance rates

Gene Marks – October 26th, 2016


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Alex Timm


Alex Timm is the Chief Executive Officer and cofounder of Root. Prior to Root, Alex worked at Nationwide Insurance, most recently as Director of Strategy for the property and casualty lines of business. His experience in the industry spans from financial manager to mergers and acquisition to pricing and reserving at the age of 14.  He's a Fellow of the Casualty Actuarial Society and a Member of the American Academy of Actuaries.

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Dan Manges


Dan Manges is the Chief Technology Officer and cofounder of Root. Prior to Root, Dan was the founding CTO of Braintree, an online payments company that was acquired by PayPal in 2013 for $800M. He began his career in software development with JPMorgan Chase, building software to support SOX Compliance. He also spent time as a Senior Consultant for ThoughtWorks, providing software delivery for ambitious organizations.


Car Insurance Pricing Is Broken, But Your Phone Could Fix It

David R. Martin – November 28th, 2016

3 Forces Disrupting Personal Lines

Alex Timm – October 25th, 2016